WOW!house 2026 promises to be a showcase of bold, imaginative interiors, with four standout rooms already capturing attention. The event, held at Design Centre Chelsea Harbour, has become a highlight of the design calendar, drawing creators who push boundaries each year. This year, four designers are set to redefine what visitors expect, blending technology, material innovation, and historical inspiration into spaces that feel both futuristic and timeless.
Russell Sage’s ‘Momentarium’
Russell Sage’s concept, Momentarium, aims to evoke nostalgia through curated sensory experiences. The room, described as a “warm memory isolation tank,” features a human-sized dog bed by George Smith, soft rugs, and acoustically transparent curtains hiding speakers. Drawers and cupboards hold mementos, while linen-based wallpaper and embroidered fabric add texture. The space is designed to hold “snippets of joy” captured on phones, turning technology into a tool for emotional connection.
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“It’s not about loud music or movie nights,” Sage explains. “It’s about the quiet moments that matter.” The room’s centerpiece, a giant dog bed, reflects his love for his Labrador, Hugo, and invites visitors to pause and reflect on personal memories. The design balances intimacy with innovation, using sound and material to create a cocooning effect.
De Rosee Sa’s Mediterranean Escape
De Rosee Sa’s space seeks to transport visitors to a sun-drenched Mediterranean coast. Director Claire Sá describes the goal as creating a place where “you can almost hear the crickets and sense citrus in the air.” Collaborating with stone specialist Ca’ Pietra, the studio is pushing the limits of limestone, using a new “Pietra Pazza” finish for flooring and a round-window surround.
The space includes a bespoke shower screen, mirrors, and a tub, with a window framing the illusion of a garden beyond. Sá emphasizes the bespoke approach, stating, “Every element is tailored to defy expectations.” The use of limestone, combined with architectural details, aims to evoke the warmth of a coastal villa without relying on natural sunlight.
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Albion Nord’s Octagonal Grandeur
Albion Nord’s space draws inspiration from Georgian and Victorian drawing rooms, featuring an octagonal shape and a domed ceiling with a skylight. The walls are covered in powder-blue Titli fabric by Filling Spaces, while a tasselled cornice nods to historic textile mills. Four arched niches serve different functions: a bar, a banquette, a sculpture display, and an entrance frame.
Founder Ottalie Stride highlights the space’s focus on conversation, stating, “The space has conversation at its heart.” The blend of traditional craftsmanship and youthful energy reflects the studio’s commitment to preserving heritage techniques while embracing modern aesthetics.
Fettle’s Sun-Soaked Terrace
Fettle’s space aims to replicate the effortless glamour of an Italian villa terrace. Using Perennials’ La Dolce Vita fabric—featuring ginghams and fruit prints—alongside Sutherland’s outdoor furniture, the design captures the “simple pleasures of outdoor living.” Despite the lack of natural sunlight, the team plans to use architectural niches to frame sculptures and greenery, creating a “warm, joyful” atmosphere.
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Co-founder Andy Goodwin notes the collaboration with Perennials and Sutherland, brands previously used in high-profile hospitality projects. The space’s focus on color, craft, and immersive details mirrors trends in structural interventions, offering a Mediterranean afternoon feel without the need for a coastline.
Visitors to WOW!house 2026 will encounter spaces that challenge expectations, from memory-driven interiors to stone-clad escapes and historically inspired rooms. Each designer’s vision highlights a unique approach to blending past and future, proving that innovation in design often lies in the details.
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