One of the most commonly used and proven promotional strategies is email marketing. While social media and other methods can still boost audience engagement, email marketing focuses on targeted campaigns that can be personalized depending on each customer.
Whether you’re just looking to get started or are interested in making the switch to a more suitable email marketing tool, we’ve got you covered. In this article, we’ve gathered the best email marketing software available online and their specific features.
If you’re ready to boost your email marketing strategy, let’s dive in!
Why Do You Need an Email Marketing Tool?
First things first: why exactly do you need an email marketing tool? Isn’t it something you can just do manually without having to invest in a specific app? While the answer is certainly yes, investing in an effective email marketing tool can help you save on precious time while ensuring desired results.
Here are the top reasons why an email marketing tool can be highly beneficial for your business:
1. Optimized Emails
An effective email marketing strategy isn’t just about sending the largest number of emails to the largest number of customers possible. Instead, the content of your email matters just as much. With email marketing tools, you can come up with more optimized emails that have greater chances of enticing your recipients to engage with your brand.
2. Consistent Sending
The truth about email marketing is that you have to be consistent in order to see real results. But with a hectic schedule and a load of other business matters to attend to, how exactly can you keep up?
That’s where email marketing tools come in. By allowing you to plan out emails in advance, you can trust that your customers can still receive your promotional emails even when you’re not online to send them out.
3. Personalized Emails
An effective marketing email is one that your customers can relate to and therefore easily engage with. Because it can get harder to keep track of everyone on your mailing list, however, an email marketing tool can help collate all the necessary data of your audience in order to send out more personalized and effective emails.
4. Analytics Reports
Given all this talk about email marketing, how can you actually ensure that it’s making a difference? That’s where an effective email marketing tool can come in handy. By allowing you to generate accurate analytics reports, you can keep track of strategies that work versus ones that don’t.
The Top Features to Look For in an Email Marketing Software
While the best email marketing software will vary depending on your specific needs, it’s also important to take note of generally recommended features that can help you achieve your marketing goals more efficiently.
That said, check out these top features to look for before fully investing in an email marketing software of your choice:
● Run Different Campaigns
To take advantage of email marketing, find a tool that can run different campaigns all at once in order to ensure that you are reaching the maximum number of customers possible.
● Automated Scheduling
When looking for an email marketing tool, it’s important to look for software that can act even when you’re not there to activate it. Automated scheduling is a feature that can help send out emails automatically without the need for a go-signal.
● Email Templates
A visually pleasing email is not only more enticing to look at, but it is also difficult to make from scratch. With email templates, you can create professional-looking emails even without any background in graphic design.
● Performance Metrics
With email marketing, analytics reports are going to be your best companion. These reports contain suggestions on how you can improve your strategy and help assess your marketing performance.
The Most Recommended Email Marketing Tools Online
Here are the top email marketing tools you can check out in order to take your business and marketing goals to new heights:
1. Moosend
What is it
Moosend is an email marketing platform that’s one of the more user-friendly and affordable options available. While its overall features are not as comprehensive or suitable for larger teams and businesses, Moosend offers the basic email marketing tools necessary for targeted email campaigns.
Key Features
- Unlimited Email Campaigns
- Email Marketing Automation
- Landing Pages
- Subscription Forms
- SMTP Server
Pricing per month
- Pro ($9)
- Moosend+ (Custom)
- Enterprise (Custom)
Why we recommend it
A generally accessible email marketing platform, Moosend offers a simple means for businesses and marketers to get started with email marketing. The app’s interface is easy to navigate, and offers tools that may be sufficient for the average user.
2. Convertkit
What is it
ConvertKit, now more popularly known as Kit, is another email marketing software that primarily focuses on growing audience engagement or subscriber growth. This makes the app a particularly suitable choice for content creators who are looking to get started with email campaigns.
Key Features
- Visual Automation
- Email Sequences
- Email Broadcasts
- Audience Tagging & Segmentation
Pricing per month
- Newsletter (Free)
- Creator ($25)
- Creator Pro ($50)
Why we recommend it
For those who value automation in an email marketing software, ConvertKit may be a great choice for you. The platform offers a generous free plan with unlimited landing pages as well as opt-in forms. In terms of email marketing templates, however, the free version on the app may be a bit lacking for some users.
3. HubSpot Email Marketing
What is it
While HubSpot is generally known for its various social media marketing and management tools, the app’s dedicated email marketing tool allows users to run various email campaigns, create automations, and generate insightful analytics reports that are perfect for large-scale businesses.
Key Features
- Marketing Automation
- Messaging Insights
- Forms
- Marketing SMS
Pricing per month
- Free
- Starter ($15)
- Professional ($890)
- Enterprise (Starts at $3,600)
Why we recommend it
With HubSpot’s dedicated marketing software, businesses and marketers can get access to a free set of basic tools that can be used for email marketing. While this generally serves as a good option for trying out the platform, HubSpot’s main advantages are really only accessible on its subscription plans, which may be somewhat pricey for small businesses or individual content creators.
4. PosterMyWall
What is it
PosterMyWall is an all-in-one email marketing, social media management, and design tool that’s a great fit for most users, but especially small businesses and those with little to no experience with marketing.
Key Features
- Schedule different campaigns simultaneously
- Compare performance metrics
- Personalize emails using Merge Tags
- Access to 3,330+ email templates
Pricing per month
- Free
- Premium ($9.95)
- Premium Plus ($29.95)
Why it’s our top pick
PosterMyWall remains our top recommendation for a variety of reasons; the app is user-friendly, easy to navigate, and comes with a ton of useful features that can be useful for all businesses. Not only that, but PosterMyWall is also a highly cost-efficient investment due to its various tools for email marketing, social media management, and graphic design.
Revamp Your Email Marketing Strategy
Your email marketing strategy can potentially make or break your promotional goals. While your mileage will vary depending on your business nature, we highly recommend checking out these top 4 email marketing tools to see which one best suits your needs.
And if you’re not quite ready to commit to a specific tool just yet, take advantage of the different free trials and demos of these online tools and let us know which one ends up as your top pick!