WebAR: How App-Less Augmented Reality Thrives in 2022

The world is rapidly changing, and modern technologies have successfully entered the daily lives of many people. Web AR is one of these technologies. Augmented reality was first mentioned a few decades ago. However, only in the last five years or so, it has become something ordinary and interesting for many people.

If we are to discuss the web AR technology, then one thing should be understood here: this is an effective tool for business promotion, which should not be neglected while building a marketing strategy. 

Therefore, it is highly recommended for everyone who wants to achieve success in promoting their own products, and services, popularizing any issue, as well as educational and awareness-raising activities, to gain an understanding of it. In this article, we will do our best to figure out what web AR is and how it can be used to increase brand awareness.

What Is Web AR and How It Works 

The idea behind the technology is that augmented reality becomes available right in the browser window without the need to install any software. Let us take a closer look at what features can be accessible to users in the browser window with WebAR.

  1. A popular development is facial recognition technology, which is actively used by brands focusing on beauty products and many others. For example, having opened a company’s website, a user can see right in the browser window how his or her look will be changed after using a certain beauty product. Facial segmentation support makes it possible to change a specific part of the face (e.g., lips or eyes).
  2. Body segmentation. Augmented reality enables users to see how they would look in a certain outfit or otherwise experiment with their bodies in a browser window.
  3. Changing the background. Such filters are very popular in various sectors, so by adding such an option to your website, you can attract the attention of a new audience.

Putting the core of this technology into simpler terms, we can say the following: WebAR enables users to take advantage of all the features of augmented reality right in the browser window and everything is done in the same way as when using popular apps. Most of the advanced technology options are compatible with all browsers, including Chrome, Firefox, and Safari. 

Thus, brand ambassadors get a new opportunity to modernize their websites and make them more appealing to users. People will just have to open a tab on their smartphone or laptop and then grant access to a camera to test the augmented reality features. This can be much more convenient than installing additional apps.

Web AR Examples and Use Cases

Over the past few years, augmented reality technology has become extremely popular. It is now widely used by leading brands and many companies. Therefore, we have real web AR examples that allow us to analyze the advantages and disadvantages of using the technology in specific industries. Let’s look at the most popular areas where WebAR technology is most often used:

  1. Virtual fitting

This is probably the top choice for technology application, which is evidenced by the experience of many companies. Visiting the websites of brands that focus on selling garments, you can see a virtual fitting room. 

The user just needs to “enter” it to see how s/he will look wearing the selected item. A similar tool is extensively used by retailers of beauty products. Their websites enable users to see their look like after using a particular product. 

For example, such a popular brand as L’OrĂ©al provides users with the possibility to “try on” any lipstick on its website. Having clicked the corresponding button on the product page, you will start a camera and can apply virtual makeup with the lipstick of the shade you are interested in.

  1. Education and culture

WebAR technologies have been used not only as a tool to promote products or services. Websites of many museums (especially well-known ones) offer full-fledged virtual tours. This option enables users to get acquainted with the cultural heritage without leaving the comfort of their homes. 

On the one hand, such a possibility serves an educational purpose. On the other hand, it helps to promote interest in culture. Google Art & Culture is an online platform that can be mentioned as the most striking example. This website offers users the opportunity to see the collections of many popular museums absolutely free of charge. 

Moreover, you can even go on an expedition to the moon and look at its surface like a real astronaut. This is also a tool that increases the education level, as well as provides new impressions and emotions.

These are just the main areas where brand ambassadors use augmented reality technology. Actually, it helps to find the only right solution almost everywhere, be it in the construction industry, or in the social field. However, we encounter augmented reality more often than it might seem. Many brands actively use it in their advertising campaign (for example, Kinder). 

Furthermore, similar technologies are implemented on websites that are used for online calls or video editing right in the browser tab. Using the described technologies provides a stunning experience for users and a real promotional tool for brand ambassadors.

How to Choose Web-Based AR Software

Many companies want to have augmented reality tools on their website. It’s a great solution no matter what your business is about. When it comes to education, augmented reality can be a great tool for empowering visitors. However, in retail, it can be one of the components of an advertising campaign.

The easiest way to add augmented reality to websites is to take advantage of ready-to-use SDK solutions. This is a software code that has already been developed before, but you can customize it to your needs. There are special software products that enable you to create a great foundation for using augmented reality technology on your website. As a result, the time required for development is reduced. The above solutions include ready-made animations, and opportunities to create filters. Furthermore, smart technologies are actively used in them. 

For example, if you want users to have a virtual fitting experience on your website, it’s much easier to implement it based on a ready-to-use solution powered by artificial intelligence and a body segmentation option.

Banuba: Artificial Intelligence for the Success of Your Business

Banuba occupies a special place among all the software options that can be used for WebAR. Let’s try to explore the features of the Banuba SDK in more detail:

  • it works perfectly with different browsers;
  • it operates on the basis of artificial intelligence, which offers face and body segmentation, background removal, and much more;
  • fast integration capability;
  • minimal investment at the start, the annual subscription costs much less than the fees of a professional team, and the tool can be checked out for free.

Furthermore, Banuba evolves on an ongoing basis. You will be able to receive timely updates and use augmented reality technology on your website even more efficiently. In general, we can say that now augmented reality can become an excellent add-on to any web platform regardless of its field of use. It is important only to understand the purposes that you want to use modern technology for and to take full advantage of all the options.